Why “Resilient by Design”?

The old rules of agency are dead. Today’s winners are built differently:

 Relevant in shifting markets

Agile in execution

Resilient against disruption

This Bootcamp is your blueprint for designing a business that scales, adapts, and thrives in any environment.

Your Bootcamp Journey 

This is not just another event; it’s a reset and a rebuild. Over three days you’ll strip away outdated rules, engineer a new playbook for your agency, and leave with a 12-month Resilience Blueprint that makes growth predictable, culture unshakable, and leadership unstoppable. You’ll feel invigorated, re-connected to your why, and clear on the exact steps to scale with confidence in 2026 and beyond.

Even if you have attend one of our bootcamps before, this will a be a totally new and transformational experience. The landscape has changed over the last 18 months so much, that getting renewed clarify is so important.

DAY 1: The New Playbook for Your Agency Business 2.0

The first day is about ripping up the old rules and resetting your agency for the new world. You’ll challenge the limiting beliefs that have held you back, confront whether you are really a “Day One” business and leader, and set the non-negotiables for relevance, agility, and resilience. We’ll then take you through how to B.O.S. your business — building your Business Operating System around outside-in thinking and simplicity, so you have a framework that holds under pressure. Along the way, you’ll nail your first version of a compelling Customer Value Proposition and map the critical tech and AI systems you’ll need for 2026 and beyond. By the end of Day One, you’ll feel sharper, more intentional, and ready to lead your team with a new level of clarity.

Session 1: The Day-One Mindset  - Are you operating like it’s Day 1—or coasting on yesterday’s success?  

In a world where change is the only constant, Day-One thinking isn’t a mindset—it’s a survival strategy. 

✅ Ask yourself the 3 defining questions: 
How relevant, how agile, and how resilient is your business—right now? 

🔥 Smash through limiting beliefs 
Geography, pricing, legacy mindsets, “our people won’t change”—we dismantle every excuse standing in your way. 

⚡ Set your non-negotiables 
Relevance and speed are no longer optional. You’ll define the lines you won’t cross—and the standards you won’t drop. 

💥 Turn purpose and culture into your unfair advantage 
These aren’t fluff—they’re your moat. Get them right, and competitors can’t touch you. 

Session 2: How to B.O.S. Your Business! (Your Business Operating System) -Unlock Sustainable Growth in a Disrupted World  

⭐ The Guiding Principles That Separate Market Leaders from the Rest - Discover the Outside-In mindset and the power of Simplicity—anchored in the proven THEN Framework—to cut through complexity and drive focused execution.  

Why Strategy Fails (and How to Fix It)  - Because strategy without execution is just a wish. This module is the wake-up call and the action plan. 

👥 Unpack the hidden failure points most leaders miss—from misaligned culture to weak capability chains 

Master the Execution Framework—from Purpose to Outcomes—so strategy doesn’t just exist, it lands 

Learn why Capability is the silent killer of great strategy (and how to futureproof your people to deliver) 

Break strategy down into bite-sized, actionable sprints using our proven THEN Framework 

Get real about Outcomes—no fluff, just impact you can measure and scale 

💡 This isn’t theory. This is the difference between businesses that drift… and businesses that dominate. 

🎯 Nail Your Customer Value Proposition -Craft a CVP your buyers don’t just understand—but feel. This isn’t theory—it’s a commercial growth imperative.

The Critical Tech & AI Stack You’ll Need by 2026  - The race isn’t for the most tech-savvy—it’s for those who execute at pace. We’ll show you the essential tools, systems, and AI layers that will define high-performance businesses of tomorrow. 

DAY 2: Running a 'Well-Run' Business

If Day One is about the vision and the playbook, Day Two is about making it work in the real world. You’ll dive into the money engine of your business, redesigning your P&L so it fuels growth, not just records it. You’ll explore reward and remuneration models that truly drive performance and build a dashboard of Measures That Matter so you can finally run your business with precision and certainty. Then we move into people — not as a cost, but as your greatest investment. You’ll learn the WHO-first principle, how to fill the right key seats, and how to create the “soft contract” of expectations that transforms team performance. With practical tools like recruiting scorecards and high-performance weeks, you’ll leave Day Two with the frameworks to lead with control, confidence, and momentum.

Session 3: Money Engine — Master the numbers. Drive performance. Fuel growth

💰 Redesign your P&L for growth - Know exactly where profit is made, how it’s kept, and where to reinvest for maximum return. 

⚙️ Remuneration that actually moves the needle - Employed vs self-employed models—cut the noise and learn what truly drives high performanc

📊 Ditch the vanity KPIs - Build your MTM Dashboard—Measures That Matter—and run your business with weekly precision. 

Session 4: People as an Investment — Build a Leader-Leader Culture

👥 Start with WHO  - Get the right people in the right seats—first. Everything else follows. 

📝 The Expectations Meeting  - Forget the legal contract. This “soft contract” drives clarity, buy-in, and next-level performance. 

📈 Recruit like a pro, perform like a machine  - Scorecards. High-performance weeks. Cadence. Accountability. This is how you turn talent into traction.  

DAY 3: Go to Market & Scale

The final day turns your resilience into growth. You’ll build your Growth Engine, creating an AMR strategy to attract, maintain and retain clients, while adding multiple revenue streams that safeguard your business against market swings. You’ll design a client acquisition and conversion system that delivers consistent results and gives you a reliable pipeline. Then we step into the experience economy, where price can be matched but customer experience cannot. You’ll learn how to differentiate through service standards that make you the favourite, and how to turn clients into raving fans who become your sales force. By the end of Day Three, you’ll have a 90-day go-to-market sprint plan, a referral system ready to deploy, and the complete 12-month Resilience Roadmap that ties it all together.

Session 5: Growth Engine — Revenue is vanity. Predictable growth is power

📊 Build an AMR Strategy That Converts  - Attract. Maintain. Retain. With pipeline math you can actually run a business on. 

💸 Stack Multiple Revenue Streams  - Make your business shock-proof with commercial levers that multiply income and reduce risk. 

⚙️ Install a Client Acquisition System That Delivers  - Consistent, high-quality clients—without chasing, guessing, or burning out.

Session 6: Experience Economy — Be the Favourite. Don’t compete on price—compete on experience. 

⭐ Turn Service into Your Uncopyable Advantage  - Deliver experiences so good they become your moat. 

🔁 Make Clients Your Sales Force  - Build a referral engine that drives pipeline without lifting the phone. 

📈 Raise Prices Without Pushback  - Set experience standards so high, people expect to pay more—and love you for it. 

Session 7: Momentum Building  - Because speed wins. Execution scales. 

🚀 Lock in your 30/60/90-Day Plan  - Clarity + urgency = unstoppable momentum. 

🎯 Identify Your FBIs  - Fastest. Best. Impact. Pinpoint the moves that move the needle now. 

⚡ Get Sh*t Done. Fast.  - No more overthinking. No more stalling. Just disciplined action that compounds—fast. 

You’ll know exactly what to do on Monday morning, you’ll have the tools to do it, and your team will be aligned to deliver. Most importantly, you’ll leave with the conviction that you are not just surviving disruption — you are building a business Resilient by Design.